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PENGARUH FINANCIAL TECHNOLOGI KNOWLEDGE DAN PREFERENSI TRANSAKSI NON TUNAI TERHADAP KEPUTUSAN MENGGUNAKAN PRODUK ATM

ABSTRACT

In the current era, society is faced with an era where everything can be
accessed easily, especially in the financial industry. The bank provides convenience
to its customers in terms of withdrawing funds via ATM. This involves a choice
between cash and non-cash transactions. Preferences can be said to be preferences,
choices or something that consumers prefer. Preferences are formed due to various
product choices. Fpr this reason, this research anims to determine the influence of
financial technology knowledge (X1) and non-cash transaction preferences (X2) on
the decision to use ATM products (Y).
The population in this study were BSI Bank Boyolali Branch customers. The
data in this research was obtained by distributing questionnaires directly to
respondents, namely BSI Boyolali customers who had used ATM.
This research uses multiple linear regression analysis, instrument testing
and classical assumptions, them the data is processed using SPSS version 21
software. The result of the research show that the variable financial technology
knowledge (X1) has no influence on the decision to use an ATM. This is because
the majority of cusomers already understand the use of ATM, especially cash
withdrawals, so customers do not need more in-depth knowledge. Meanwhile,
preference (X2) has a positive effect this is because customers find it practical and
easy to carry out transactions at any time when needed.
Keywords: Knowledge, Preference, Decision, ATM.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.1 SAL p 24
Penerbit
SUKOHARJO : Perbankan Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 81 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perbankan Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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