SKRIPSI PBS
PENGARUH TECHNOLOGY ACCEPTANCE MODEL (TAM), LITERASI DIGITAL, DAN LITERASI KEUANGAN SYARIAH TERHADAP MINAT MENGGUNAKAN APLIKASI BSI MOBILE (Studi Pada Masyarakat Kabupaten Pacitan)
ABSTRACT
This thesis research is motivated by one of the current financial
technology developments, namely mobile banking. Bank Syariah Indonesia
launched a financial technology innovation is BSI Mobile. The existence of
BSI Mobile is expected to make it easier for the public in terms of
transactions. This study discusses the extent to which the people of Pacitan
district can accept the development of BSI Mobile innovation in individuals,
as well as their digital literacy and the extent to which the people of Pacitan
district know about Islamic financial literacy. This study aims to determine
the influence of technology acceptance model (TAM), digital literacy, Islamic
financial literacy on interest in using the BSI Mobile application in the people
of Pacitan district.
This study used quantitative methods by collecting primary data
obtained from offline questionnaire distribution with a sample of 100
respondents domiciled in Pacitan. The sampling technique uses purposive
sampling method. The data analysis technique used in this study is multiple
linear regression test. Data processing using IBM's Statistical Package for the
Social Sceins (SPSS) program version 25. Based on the results of the analysis
conducted by the researchers, it can be concluded that partially and
simultaneously the perceived usefulness (X1), perceived ease to use (X2),
digital literacy (X3) and Islamic financial literacy (X4) have a positive and
significant effect on the interest in using the BSI Mobile application in the
community in Pacitan district.
Keywords: Perceived Usefulness, Perceived Ease to Use, Digital Literacy,
Islamic Financial Literacy, Interest in Using.
Tidak ada salinan data
Tidak tersedia versi lain