SKRIPSI PBS

Pengaruh Literasi Keuangan Syariah, Promosi, Brand Awareness, dan Religiusitas terhadap Niat Menabung di Bank Syariah Indonesia

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ABSTRACT

The need for a better understanding of the factors that influence savings
intentions at Bank Syariah Indonesia is important in developing effective marketing
and management strategies in the Islamic banking industry. In this context, Islamic
financial literacy, promotion, brand awareness and religiosity are important
factors to consider. Therefore, this research aims to identify the influence of each
of these factors on the intention to save at Bank Syariah Indonesia. This research
uses a quantitative approach method with primary and secondary data sources. The
population in this study was the people of Temboro Village, Karas District,
Magetan Regency. The research sample was selected using a purposive sampling
technique. The data analysis technique used is the Partial Least Squares Structural
Equation Modeling (PLS SEM) analysis technique using SmartPLS 3. The research
results show that sharia financial literacy, promotion and religiosity have a positive
and significant effect on the intention to save at Bank Syariah Indonesia, while
brand awareness has no effect. significant impact on the intention to save at Bank
Syariah Indonesia. Based on the results of the research, it can be said that the
higher the level of sharia financial literacy, the more effective the promotions
carried out by Bank Syariah Indonesia, and the higher the level of community
religiosity will increase people's intention to save at Bank Syariah Indonesia.
However, the higher the level of brand awareness that the public has, it does not
necessarily influence people's intentions to save at Bank Syariah Indonesia.
Keywords: Sharia Financial Literacy, Promotion, Brand Awareness, Religiosity,
Intention to Save

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.1 FAJ p 24

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 144 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Fajirotul Ifnani

Versi lain/terkait

Lampiran Berkas

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