SKRIPSI PBS

PENGARUH KEMUDAHAN, FITUR LAYANAN, DAN MANFAAT TERHADAP KEPUTUSAN MASYARAKAT DI SURAKARTA DALAM PENGGUNAAN APLIKASI FLIP

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ABSTRACT

The growth of current internet usage impacts the growth of financial
services applications; however, there are still financial services that charge fees
for each usage. The charge contributes to people’s awareness in selecting financial
services offering convenience and advantages aligned with their needs, one of
which is the Flip application. Flip is a transfer and online payment service that
eases the users owing to its free-of-charge feature. This study aims to analyze how
conveniences, service features, and benefits influence people's decisions in
Surakarta to use the Flip app.
The method employed in this study was quantitative method. The purposive
sampling with a sample size of 100 respondents from Surakarta as the users of the
Flip application who have made transactions at least twice was done. The obtained
data then were analyzed by SPSS version 25 through multiple linear regression
analysis. The findings show that the conveniences (X1) and the service features (X2)
positively and significantly impact the decision to use the Flip application among
the people in Surakarta. Meanwhile, the benefits (X3) do not impact the decision to
use the Flip application among the people in Surakarta.
Keywords: conveniences, service features, benefits, decisions

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 WAN p 24

Penerbit

: Perbankan Syariah_UIN RM Said.,

Deskripsi Fisik

21 cm, 93 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Wanda Dwi Lestari

Versi lain/terkait

Lampiran Berkas

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