SKRIPSI PBS

Pengaruh Personal Branding dan Literasi Digital Terhadap Kompetensi Sumber Daya Insani Perbankan Syariah di Era Revolusi Industri 4.0 (Studi Kasus pada Karyawan Bank Syariah di Kabupaten Ngawi)

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ABSTRACT

The purpose of this study was to determine the effect of Personal Branding
which has three concepts of personal branding formation, namely specialization,
differentiation, visibility and Digital Literacy on the Competence of Human
Resources in the era of the industrial revolution 4.0. This research is quantitative
research.
The population in this study were employees of Islamic Banks in Ngawi
Regency. The sample selection used non probability sampling technique with
saturated sampling and the sample used was 41. For the dependent variable (Y) of
this study is the Competence of Human Resources. For Independent variables (X)
include: Specialization (X1), Differentiation (X2), Visibility (X3), and Digital
Literacy (X4). For data analysis methods using multiple regression analysis
models. Meanwhile, for data processing using the spss program. The results of this
study indicate that only the Specialization variable (X1) does not have a significant
effect on the Competence of Human Resources.
Keywords: specialization, differentiation, visibility, digital literacy, SDI
competence.

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.1 LAI p 24

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 102 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Lailia Alfi Alsyahri

Versi lain/terkait

Lampiran Berkas

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