SKRIPSI PBS

Faktor-Faktor Yang Mempengaruhi Minat Menggunakan Aplikasi Mobile BMT MM Pada Anggota BMT Mitra Mandiri.

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ABSTRACT

This research aims to determine the influence of Knowledge of Benefits,
Convenience, Service Features, Digital Literacy and Electronic Word of Mouth on
BMT Members' Interest in Using the BMT Mitra Mandiri mobile application. The
population used in this research were BMT Mitra Mandiri members who used the BMT
Mitra Mandiri Mobile application. Researchers used a purposive sampling
methodology. Purposive sampling technique was used to select samples based on
certain criteria. The minimum number of samples required is 91 which is calculated
using the Slovin formula. Researchers chose 101 samples to make research easier. This
research uses quantitative research methods using questionnaires as data collection
material which is analyzed with SSPS 26 software.
The results of this research show that 1) Benefits influence interest in using
BMT Mitra Mandiri Mobile. 2) Convenience influences interest in using BMT Mitra
Mandiri Mobile. 3) Service features have no effect on interest in using BMT Mitra
Mandiri Mobile. 4) Digital literacy influences interest in using BMT Mitra Mandiri
Mobile. 5) E-WOM has no effect on interest in using BMT Mitra Mandiri Mobile.
So it can be concluded, to increase interest in using BMT Mitra Mandiri
Mobile, there needs to be an increase in usefulness, convenience, service features,
digital literacy and E-WOM as well as thorough outreach to BMT members about the
BMT Mobile application so that members can know about the application This can
increase interest in using BMT Mitra Mandiri Mobile.

Keywords: Usefulness, Convenience, Service Features, Digital Literacy, Electronic
Word Of Mouth

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 PUS f 24

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 136 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Puspita Desiani

Versi lain/terkait

Lampiran Berkas

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