SKRIPSI PBS
Analisis Pengetahuan Generasi Milenial Non Muslim Terhadap Bank Syariah di Kota Solo
Abstract
This study aims to determine the knowledge level of non-Muslim millennial generation
towards Islamic banks in Solo City. This type of research uses a qualitative method with the
Accidental Sampling technique by interviews with 25 non-Muslim millennial generation
respondents. The results of this study, for the first category of knowledge about the existence
of Islamic banks, 80% non-Muslim millennial generation knows about the existence of Islamic
banks. The second category of Islamic bank operations of the non-Muslim millennial
generation is low at 80% not knowing the operations of Islamic banks. The third category of
knowledge about the products and services provided by Islamic banks of the non-Muslim
millennial generation is low at 64%. The fourth category about the differences between
conventional banks and Islamic banks, 72% of the non-Muslim millennial generation know
about it. The existence of Islamic banks that are universal is not generally known by the non-
Muslim millennial generation even it in a big City. Non-Muslim millennials think that
knowledge of Islamic banks is only limited to sharia labels without knowing about the
operations, products and services of Islamic banks.
Keywords: Knowledge, Islamic Banking, Non-Muslim Millennial
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