Image of PENGARUH KUALITAS PELAYANAN, STRATEGI PEMASARAN DAN CITRA BANK TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA (studi kasus nasabah bank syariah indonesia kabupaten pacitan)

SKRIPSI PBS

PENGARUH KUALITAS PELAYANAN, STRATEGI PEMASARAN DAN CITRA BANK TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA (studi kasus nasabah bank syariah indonesia kabupaten pacitan)

ABSTRACT

The level of trust in Islamic banks continues to increase from year to year.
This must of course be accompanied by improving service quality, marketing
strategies and the bank's image in the eyes of the public. These three factors are
considered to have an influence on customer loyalty.
This research aims to determine the influence of service quality, marketing
strategy and bank image on customer loyalty of Bank Syariah Indonesia in Pacitan
Regency. This study used quantitative methods and was analyzed using IBM SPSS
version 27. Data analysis methods used included validity test, reliability test,
classical assumption test (normality test, multicollinearity test and
heteroscedasticity test), multiple linear regression analysis, F test, coefficient of
determination test, and partial t test. Source of data used in this study using primary
data obtained through questionnaires. The respondents in this research were
customers of Bank Syariah Indonesia in Pacitan Regency. The sample obtained was
400 respondents with a sampling technique using non-probability sampling.
Based on the results of research using a partial t test, it shows that service
quality has no effect on customer loyalty at Bank Syariah Indonesia in Pacitan
Regency, with a value of Sig. amounting to 0.475 > 0.05. Marketing strategies
influence customer loyalty of Bank Syariah Indonesia customers in Pacitan
Regency, with a value of Sig. amounting to 0.001 < 0.05 and the bank's image
influences the loyalty of Bank Syariah Indonesia customers in Pacitan Regency,
with a value of Sig. amounting to 0.001 < 0.05.
Keywords: Service Quality, Marketing Strategy, Image, Loyalty.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.1 DIK p 24
Penerbit
SUKOHARJO : Perbankan Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 140 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perbankan Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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