SKRIPSI PBS

Pengaruh Islamic Branding, Kualitas Produk dan Harga Terhadap Loyalitas dengan Kepuasan Sebagai Variabel Intervening pada Nasabah Tabungan BMT Mitra Ummat Klaten

---

ABSTRACT

This reseach aims to investigate the impact of Islamic branding , product
quality, and price on customer loyalty with satisfaction as an intervening variable
at BMT Mitra Ummat Klaten. This research adopts a quantitative approach with
primary data. The population of this research consists of all savings account
customers of BMT Mitra Ummat Klaten, totaling 6,000 customers. Data collection
technique involved the distribution of questionnaires, with a sample of 110
respondents selected using probability random sampling technique. Data analysis
method employed in this study is multiple linear regression analysis. The
questionnaire results were processed using SPSS software version 23. The results
of this research indicate that Islamic branding , product quality, and price have a
positive and significant influence on customer satisfaction. However, only product
quality has a positive and significant influence on customer loyalty. Customer
satisfaction also proves to affect their loyalty. Furthermore, customer satisfaction
acts as a mediator in the relationship between Islamic branding , product quality,
and price with customer loyalty.
Keywords: Islamic branding , Product Quality, Price, Customer Satisfaction,
Customer Loyalty

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

2X6.1 WUL p 24

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 147 Halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.1

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Perbankan Syariah

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Wulan Aprilia

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar