SKRIPSI PBS
Pengaruh literasi keuangan, perilaku keuangan, pengaruh herding dan promosi terhadap minat tabungan emas di pegadaian syariah (studi kasus mahasiswa se solo raya))
ABSTRACT
This research aims to determine and analyze the effect of financial literacy,
financial behavior, herding influence and promotion on interest in gold savings in
Sharia pawnshops. The sample used is based on the Malhotra formula based on
purposive sampling of 110 respondents, namely students who are or have been
studying at universities in Solo Raya. This research uses quantitative research
methods using questionnaires as material for data collection which is analyzed
through SPSS 23 software.
The results of this study indicate that 1) financial literacy has no effect on
interest in gold savings in Sharia pegadaaian. 2) Financial behavior has no effect
on interest in saving gold in Sharia pawnshops. 3) The influence of herding has a
positive effect on interest in saving gold in Sharia pawnshops. 4) Promotion has no
effect on interest in saving gold in Sharia pawnshops.
So that it can be concluded that students who are or have been studying at the
University of Solo Raya can further improve Sharia financial literacy because the
future of Sharia finance is also in the hands of students who are studying now who
are assets for the future.
Keywords: Financial Literacy, Financial Behavior, Herding Influence,
promotion and Interest in Saving
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