SKRIPSI PBS
PENGARUH KUALITAS PELAYANAN, KEMUDAHAN PENGGUNAAN DAN RISIKO TERHADAP KEPUASAN NASABAH BANK SYARIAH INDONESIA TERHADAP KEPUASAN NASABAH BANK SYARIAH INDONESIA MENGGUNAKAN LAYANAN SELF SERVICE TECHNOLOGY(Studi Kasus Pengguna Rekening Bank Syariah Indonesia di Magetan)
ABSTRACT
The development of FinTech is virtually obvious which forces the
Banking Agency to adapt and innovate with the technology
advancement. The need of self- service technology is unavoidable
because the service gives people a maximum quality in facility, a user-
friendly, and little risks that can fully satisfy the customers.
This study aimed to identify the influence of service quality, user-
friendly, andrisks to the customer satisfaction of Bank Syariah Indonesia
in using self-service technology in Magetan.
This research applied quantitative methodology and the primary
data were collected though questionnaires. The samples were 100
respondents from the customers of Bank Syariah Indonesia in South
Jakarta city. The obtained data were then analyzed using SPSS. In
analyzing the data, the researcher used instrument test, classic
assumption test, model validity test, multiple linear regression analysis,
and hypothesis test.
The result showed that t-test of service quality was 5.272 >
1,984, meaning that the service quality had a significant influence to the
customer satisfaction in using self-service technology of Banks Syariah
Indonesia, the t-test of user-friendly was 1.410 > 1,984, meaning that it
had no a significant influence to the customer satisfaction in using self-
service technology of Banks Syariah Indonesia, the t-test of risks was
10,038 < 1,984, meaning that it had significant influence to the
customersatisfaction in using self-service technology of Banks Syariah
Indonesia in South Jakarta.
Keywords: Service Quality, User-Friendly, Risks, Self-service
Technology,Customer Satisfaction
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