SKRIPSI PBS
PENGARUH PENGETAHUANTEKNOLOGI, BRANDAWARENESS, KEMUDAHAN, DAN KEPERCAYAAN TERHADAP KEPUTUSAN MEMBAYAR ZAKAT INFAK SEDEKAH MELALUI PLATFORM DIGITAL PADA GENERASI MILENIAL MUSLIM DI KOTA SURAKARTA
ABSTRACT
This research aims to determine the influence of technological knowledge,
brand awareness, convenience and trust on the decision to pay zakat, infak,
alms via digital platforms on the Muslim millennial generation in the city of
Surakarta.
This research uses a sampling technique using the lameshow formula with
an error rate of 10%. Using a purposive sampling method and using data
analysis techniques with PLS-SEM analysis via SmartPLS 3.0 software. PLS
(Partial Least Square). This research uses a questionnaire survey method for
data collection, namely data collection techniques or questionnaires distributed
to the Muslim community in the city of Surakarta, with a sample size of 100
respondents.
The results of this research show that technological knowledge (X1) does
not have a significant effect on the decision to pay ZIS via digital platforms
among the Muslim millennial generation in the city of Surakarta. This is proven
by the T-Statistics value of 0.263 < T-Table (1.661), and the P-Values value of
0.396 > 0.05. Brand awareness (X2) does not have a significant effect on the
decision to pay ZIS via digital platforms among the Muslim millennial
generation in the city Surakarta. T-Statistics 1.014 < T-Table (1.661), and P-
Values of 0.156 > 0.05. Convenience (X3) shows a significant influence on the
decision to pay ZIS via digital platforms among the Muslim millennial
generation in the city of Surakarta. T-Statistics 1.691 > T-Table (1.661), and
P-Values 0.046 < 0.05. Trust (X4) shows a positive and significant influence on
the decision to pay ZIS via digital platforms among the Muslim millennial
generation in the city of Surakarta. T-Statistics value 2.100 > T-Table (1.96),
and P-Values 0.018 < 0.05..
Keywords: Technology Knowledge, Brand Awareness, Convenience and
Trust. Decision, Digital Platform, ZIS (zakat, infak, sedekah).
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