SKRIPSI AKS

KERANGKA TECHNOLOGY, ORGANIZATIONAL, EVIRONMENT (TOE), ADOPSI E-COMMERCE, DAN KINERJA KEUANGAN: (Survei UMKM di Kota Surakarta)

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ABSTRACT

Currently, many MSMEs have not yet adopted e-commerce as an online
sales medium to improve financial performance. This study aims to determine the
influence of the Technology, Organizational, and Environment (TOE) Framework
in adopting e-commerce on financial performance, surveying MSMEs in the city of
Surakarta.
The research method used in this study is a quantitative method by
distributing questionnaires for data collection. The sampling technique used is
purposive sampling with a total of 124 MSME respondents located in the city of
Surakarta who have already adopted e-commerce. The collected data were then

analyzed using SmartPLS version 3.0 software with Partial Least Square (SEM-
PLS) data analysis tools, including outer model analysis (validity and reliability

tests), inner model analysis (structural model tests), and hypothesis testing (T-
statistic tests).

The results of this study show that: 1) Relative advantage has a positive
effect on the adoption of e-commerce media. 2) Cost-effectiveness has a negative
effect on the adoption of e-commerce media. 3) Innovation has a negative effect on
the adoption of e-commerce. 4) Entrepreneurial orientation has a positive effect on
the adoption of e-commerce. 5) Competitive pressure has a positive effect on the

adoption of e-commerce. 6) Regulation has a negative effect on the adoption of e-
commerce. 7) The adoption of e-commerce has a positive effect on financial

performance.
Keywords: TOE framework, relative advantage, cost effectivines, innovation,

entrepreneurial orientation, competitor pressure, regulation, e-
commerce adoption, financial performance.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.2 HAN k 24

Penerbit

SUKOHARJO : Akuntansi Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 171 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Akuntansi Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Hanung Ristyana

Versi lain/terkait

Lampiran Berkas

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