SKRIPSI PBS
Pengaruh Literasi Keuangan Dan Financial Technologi Terhadap Keberlangsungan Usaha UMKM Kuliner Bebek Di Kartasura
ABSTRACT
This research aims to determine and analyze the influence of financial literacy
and financial technology on the sustainability of the duck culinary MSME business
in Kartasura. The sample used was based on Sugiyono's formula based on
purposive sampling with a saturated sample, namely using the population as a
sample, namely 25 respondents who owned duck culinary UMKM in Kartasura.
This research uses quantitative research methods using questionnaires as data
collection material which is analyzed using SMART PLS 3 software. The results of
this research show that 1) Financial literacy has a significant effect on business
sustainability. 2) Financial Technology has no effect on business sustainability. So
it can be concluded that financial management has been carried out optimally but
the use of fintech has not been used optimally for the business being run. Even
though the use of fintech is not yet optimal, financial management can run properly.
Keywords: Financial literacy, Financial Technology and Business sustainability
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