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Faktor-faktor yang Mempengaruhi Minat Nasabah Menggunakan Produk Gadai Rahn di Pegadaian Syariah CPS Solo Baru

ABSTRACT

Sharia pawnshops have increased the number of customers from year to year, so this
research intends to examine what factors influence people's interest in using pawn
products (Rahn), especially at CPS Solo Baru Sharia Pawnshops. Descriptive quantitative
research method with primary data is done by distributing questionnaires. The data
analysis technique used multiple regression tests using the SPSS version 25 application.
This study yielded results that the variables of service quality and information technology
had a significant positive effect on customers' interest in using a pawn product (Rahn) at
the CPS Solo Baru Islamic Pawnshop. Meanwhile, the knowledge variable was not proven
to have a significant effect on customer interest in using pawn products (Rahn) at CPS Solo
Baru Islamic Pawnshops. The implications of this research for readers can be used as a
reference for writing further scientific papers. Whereas for companies, especially sharia
pawnshops, it is expected to increase literacy so that people's knowledge about pawn
products is getting better.
Keywords: Customer Interest, Knowledge, Service Quality, Technology and Information.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.1 RAT f 24
Penerbit
SUKOHARJO : Perbankan Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 11 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perbankan Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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