SKRIPSI PBS
PENGARUH LITERASI KEUANGAN, LINGKUNGAN SOSIAL, LOKASI, DAN PENDAPATAN TERHADAP PREFERENSI MASYARAKAT MENABUNG DI BANK SYARIAH (Studi pada Masyarakat Kecamatan Laren Kabupaten Lamongan)
ABSTRAK
The objective of this study was to determine the effect of financial literacy,
social environment, location and income on people's saving preferences in Islamic
banks in the Laren District area of Lamongan Regency. The population of this study
was the community of Laren District, Lamongan Regency, whose sample amounted
to 100 respondents. The sampling technique was the purposive sampling method.
Two variables used in this study were the dependent variable and the independent
variable. The dependent variable was the preference for saving, and the
independent variables were financial literacy, social environment, location and
income. The research used quantitative survey research methods and the data
analysis using multiple linear regression analysis with the SPSS version 23
program.
Based on the research findings, the findings showed that the variables of
financial literacy, social environment, location and income had a positive and
significant effect on people's saving preferences in Islamic banks as a means of
saving money in the community in the Laren District area of Lamongan Regency.
Keywords: Saving, Preferences, Financial Literacy, Social Environment, Location
and Income
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