SKRIPSI PBS
Analisis Faktor-Faktor Yang Mempengaruhi Daya Tarik Mahasiswa Muslim Menggunakan Aplikasi Pinjaman Online Di Soloraya
Abstract
Today's technological advancements in the financial sector have given rise to
several new ideas; among them, online loans are fintech-based. Online lending is a
public financial solution that facilitates the provision of cheap, transparent, and
efficient financial services. The purpose of this study is to examine the many
elements that have an impact on the willingness of Muslim students in Soloraya
who use online loan applications. The research method used is the quantitative
method. Primary data was used in this study. The questionnaire was given to 96
respondents who were selected using purposive sampling using Lemeshow's
algorithm. With data analysis using SPSS V.26 statistical assistance. The results of
this study indicate that the variables of security, hedonic motivation, and loan
disbursement speed have a significant effect, while the ease of use variable has no
significant effect on the attractiveness of Muslim students in using online loan
applications in Soloraya. Therefore, to decide to use online loan application
services, fundamental factors are needed. However, ease of use is not fully a
fundamental factor in attracting Muslim students to use online loan application
services in Soloraya.
Keywords: Online Loan, Ease of Use, Security, Hedonic Motivation, Loan
Disbursement Speed
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