SKRIPSI PBS

Analisis strategi marketing pada produk deposito untuk mempertahankan loyalitas anggota di BMT HIRA cabang Sukodono

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ABSTRACT

Marketing strategy in maintaining customer loyalty to savings products
deposits at BMT HIRA Sukodono branch are employee friendliness and responsive
attitude, the responsive attitude that has bee implemented is the ball pick-up and
drop-off system, and the last transactions using Mobaile Printer. A form of
customer loyalty is providing satisfaction to customers, make regular purchases,
Recommend to relatives.
The achievement that BMT HIRA branch Sukodono often gets is character
responsiveness from customers regarding the service that BMT has provided and
sufficient profit sharing Extraordinary. And what makes a truly extraordinary
achievement is deposit savings itself always exceeds the target every year.
Meanwhile, the obstacle that BMT HIRA Sukodono branch experienced was the
lack of knowledge about profit sharing agreements. And the second is withdrawing
deposits that are not in the correcttime period has has been determined.
Keyword : Strategy, loyalty and deposits

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 RIK a 24

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 92 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1 RIK a 24

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rika Oktaviana Putri

Versi lain/terkait

Lampiran Berkas

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