SKRIPSI PBS

PENGARUH KEPERCAYAAN, LITERASI DIGITAL, BRAND IMAGE, WORD OF MOUTH TERHADAP MINAT PADA BANK DIGITAL SYARIAH DI INDONESIA (Studi Kasus Generasi Z Sragen)

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ABSTRACT

This research aims to determine the influence of trust, digital literacy, brand image
and word of mouth on interest in Indonesian sharia digital banks. The population
used is Generation Z in Sragen district who are not yet customers of sharia digital
banks. The sample was taken using a purposive sampling technique of 399
respondents using the Taro Yamane formula. The method used in this research is a
quantitative method with primary and secondary data types. Data analysis uses
multiple linear analysis using the SPSS version 25 test tool. The research results
influence the interest of generation Z in Sragen district in Sharia digital banks.
Furthermore, based on the results of the t test, it is stated that the variables of trust,
digital literacy, brand image and word of mouth have a significant positive effect
on interest in Islamic digital banks.
Keywords : Trust, Digital Literacy, Brand Image, Word of Mouth and Interest

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 NUR p 24

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 123 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Nurjayanti

Versi lain/terkait

Lampiran Berkas

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