SKRIPSI PBS
Pengaruh Pengetahuan Produk, Kualitas Layanan, Dan Tingkat Margin Terhadap Keputusan Memilih Pembiayaan Murabahah (Studi Pada Anggota KSPPS TAM Cabang Sragen)
This research aims to determine the influence of product knowledge,
service quality, and margin level on choosing Murabaha financing at the KSPPS
TAM Sragen Branch. This research uses quantitative research, the population
used is the number of Murabaha financing members in 2023 with a total of 425
members. To determine the sample size, the technique used is simple random
sampling, which means randomly taking samples from the population without
considering population strata.
Then for data analysis methods use multiple linear regression analysis
methods, research instrument tests, classical assumption tests, model accuracy
tests, and significance tests. The results obtained in this research are that the
Product Knowledge variable does not have a significant effect on the decision to
choose Murabahah financing. Furthermore, the Service Quality variable and
Margin Level variable has a significant influence on the decision to choose
Murabahah financing.
Keywords: Product Knowledge, Service Quality, Margin Level, Decision to
Choose Murabahah Financing
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