SKRIPSI PBS
PENGARUH SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU TERHADAP KEPUTUSAN MASYARAKAT SURAKARTA BERINVESTASI TABUNGAN EMAS PADA PEGADAIAN SYARIAH
Gold or precious metals are one of the investment commodities that are
considered safe because the selling value of gold tends to increase every year and
has a low level of risk.
This study aims to determine the influence of attitudes, subjective norms
and behavioral control on the decision of Surakarta society to invest in gold
savings at Islamic pawnshops. This type of research is quantitative. The sampling
technique in this study used purposive sampling with a sample size of 100
respondents. The analysis in this study used IBM SPSS software version 25.
The results of the study indicate that the attitude variable does not have a
significant effect on the decision to invest in gold savings. It can be seen from the
t-value of 1,066 < t-table 1,660 and the significance value of X1 of 0,289 > 0,05.
The subjective norm variable has a significant effect on the decision of the
Surakarta community to invest in gold savings at Islamic pawnshops. It can be
seen from the t-value of 2,209 > t-table 1,660 and the significance value of X2 of
0,030 < 0,05. The behavioral control variable has a significant effect on the
decision of the Surakarta community to invest in gold savings at Islamic
pawnshops. It can be seen from the t-value of 5,177 > t-table 1,660 and the
significance value of X3 of 0,000 < 0,05.
Keywords: Attitude, Subjective Norms, Behavioral Control
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