Image of PENGARUH KEPERCAYAAN, LITERASI DIGITAL, BRAND IMAGE, WORD OF MOUTH TERHADAP MINAT PADA BANK DIGITAL SYARIAH DI INDONESIA (Studi Kasus Generasi Z Sragen)

MANAJEMEN

PENGARUH KEPERCAYAAN, LITERASI DIGITAL, BRAND IMAGE, WORD OF MOUTH TERHADAP MINAT PADA BANK DIGITAL SYARIAH DI INDONESIA (Studi Kasus Generasi Z Sragen)

This research aims to determine the influence of trust, digital literacy, brand image and word of mouth on interest in Indonesian sharia digital banks. The population used is Generation Z in Sragen district who are not yet customers of sharia digital banks. The sample was taken using a purposive sampling technique of 399 respondents using the Taro Yamane formula. The method used in this research is a quantitative method with primary and secondary data types. Data analysis uses multiple linear analysis using the SPSS version 25 test tool. The research results influence the interest of generation Z in Sragen district in Sharia digital banks. Furthermore, based on the results of the t test, it is stated that the variables of trust, digital literacy, brand image and word of mouth have a significant positive effect on interest in Islamic digital banks.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.1 NUR p 24
Penerbit
SUKOHARJO : Perbankan Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 93 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perbankan Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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