MANAJEMEN

Pengaruh Faktor-Faktor Demografi Terhadap Preferensi Penggunaan Produk Perbankan Syariah Pada Masyarakat Muslim Di Kabupaten Sukoharjo

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Preference is defined as an individual's liking or disliking towards a certain product, good, or service consumed. Preference for using a product is based on the consumer's perception of the product's attributes. The development of Islamic banking is increasingly progressing and continues to grow every year. However, the number of customers remains relatively low due to the lack of public understanding and the uneven presence of Islamic banking across all regions. Additionally, there is individual preference in society for using the Islamic banking products they favor. This study aims to determine the influence of demographic factors: age, income, and education towards the preference for using Islamic banking products among the Muslim community in Sukoharjo Regency. In this study, preference is the dependent variable, while age, income, and education are the independent variables. This study employed a quantitative approach, using a non-probability sampling technique, specifically purposive sampling. The samples were 100
Muslim residents in Sukoharjo Regency who used Islamic banking products. The source of the data was the primary data obtained from respondents' answers through questionnaires. The data analysis technique used is multiple linear regression with the assistance of SPSS 26 software.
The results of the study show that the age variable has a positive and significant effect on the preference for using Islamic banking products, based on the t-value (3.022) ≥ t-table (1.660) and a significance value of 0.003 ≤ 0.05. The income variable also has a positive and significant effect on the preference for using Islamic banking products, based on the t-value (5.170) ≥ t-table (1.660) and a significance value of 0.000 ≤ 0.05. The education variable, however, does not have an effect on the preference for using Islamic banking products, based on the t-value (1.225) ≤ t-table (1.660) and a significance value of 0.223 ≥ 0.05.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 SAG p 24

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 81 halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Sagirta Nafsiw Rihma Majid

Versi lain/terkait

Lampiran Berkas

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