ABSTRACT The purpose of this research is to investigate the influence of content marketing on customer loyalty with customer engagement and brand trust as intervening variables on the Nuanika …
ABSTRACT In the 21st century, there are many issues regarding environmental problems, one of which is global warming. One of the effects of global warming from greenhouse gases is the accumula…
ABSTRACT This research aims to measure the influence of halal certification and price on purchasing decisions for Madame Gie products through Electronic Word Of Mouth as a mediating variable. …
ABSTRACT This research was conducted with the aim of determining the influence of brand image, brand ambassadorship and ease of purchase on Scarlet products in Surakarta through purchase inter…
ABSTRACT This research aims to determine the influence of product innovation, discounts and influencer on purchasing decisions for Scarlett Whitening products. This research is a type of quant…
ABSTRACT The aim of this research is the influence of brand awareness, product quality, ewom on purchasing decisions for Cimory yoghurt squeeze products through purchase interest as a mediatin…
ABSTRACT This survey aims to test and analyze the impact of digital competence, professional competence and organizational support perceptions on performance. The object of the study was an em…
ABSTRAC This research aims to find out that work boredom and work culture have an influence on employee performance and also looks at motivation as a moderating variable. This research uses qu…
ABSTRACT This study aims to determine and analyze the effect of Social Media Marketing on Online Impulsive Buying with Hedonic Motivation as a moderating variable on Shopee e-commerce, especia…
ABSTRACK This research aims to determine the influence of online customer reviews on purchases mediated by purchase intentions for GoFood services. Collecting data for this research used a que…