PENGARUH CELEBRITY ENDORSER, BRAND IMAGE, DAN HARGA TERHADAP KEPUTUSAN PEMBEL…

Edisi

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Deskripsi Fisik

21 cm, 115 halaman

Judul Seri

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No. Panggil

2X6.3 CINp

PENGARUH CELEBRITY ENDORSER, KUALITAS PRODUK, DAN HARGA TERHADAP MINAT BELI P…

ABSTRACT This study aims to determine the effect of the variable Celebrity endorser, product quality, and price on interest in buying Rown Division products. The case study carried out is to t…

PENGARUH PENGGUNAAN ELECTRONIC PAYMENT, TINGKAT PENDAPATAN DAN GAYA HIDUP TE…

ABSTRACT Electronic payment is one of the developments in technology, information and communication in the field of payment systems which is expected to be used more quickly, safely and effici…

ANALISIS FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN QRIS SEBAGAI METODE PEMBAY…

ABSTRACT QRIS is a QR code-based payment standard set by Bank Indonesia to support and facilitate digital payments in Indonesia, as an effort to encourage the realization of an integrated paym…

PENGARUH PERSEPSI KEMUDAHAN, FITUR LAYANAN DAN KEAMANAN TERHADAP MINAT PENGGU…

Abstract The development of technology had affected many fields, one of them in payment system. In the past, payment used cashed, nowdays the payment was applied by using non-cash. Go-Pay was …

ANALISIS PENERAPAN AKAD MURABAHAH BIL WAKALAH DALAM PEMBIAYAAN MIKRO DI BANK …

ABSTRACT This study aims to analyze the application of micro financing for murabahah bil wakalah contracts at Islamic financial institutions located in the Laweyan District, Surakarta City, wh…

PENGARUH FINANCING TO DEPOSIT RATIO (FDR) DAN NON PERFORMING FINANCING (NPF) …

ABSTRAK Return On Assets (ROA) is the company’s ability to obtain overall profits. The greater the rate of Return On Assets (ROA) of a bank, the better the bank is in terms of asset use. The…

PENGARUH UKURAN DEWAN KOMISARIS, UKURAN PERUSAHAAN, LEVERAGE, DAN BIAYA AUDIT…

ABSTRACT The phenomenon of audit failure that occurs in several companies in Indonesia involving big four auditors and non-big four auditors makes this research necessary. This study aims to d…

PENGARUH CELEBRITY ENDORSEMENT, E-WOM, DAN BRAND IMAGE TERHADAP PURCHASE INTE…

ABSTRACT This study aims to determine the effect of celebrity endorsement, E- WOM, and brand image on purchase intention of local brand Scarlett Whitening. Including the type of quantitative…

PERAN ENTERPRISE RISK MANAGEMENT DALAM MENINGKATKAN NILAI PERUSAHAAN DENGAN K…

ABSTRACT This study aims to determine the effect of enterprise risk management on firm value by moderated financial performance (profitability) in restaurant, hotel, tourism, and aviation comp…