ABSTRACT This study aims to determine the effect of empowering leadership and locus of control on thw performance of PT Jaya Asri Garmindo employees through innovative work behavior as an interve…
ABSTRACT This research aims to determine the influence of product quality and brand image on the decision to purchase Samsung smartphones in generation Z with purchase intention as an interven…
ABSTRACT This research aims to examine how store atmosphere, product diversity and service quality influence purchasing decisions at the Pajang Gawok Store in Sukoharjo. The data that the auth…
ABSTRACT Purchasing decisions every consumer must have various considerations, including considering price factors, product quality, and also products that have been recognized by the public. …
ABSTRACT The development of information technology has an impact on all aspects of business, giving rise to very tight competition. One aspect of business that experiences intense competition …
ABSTRACT This research aims to find evidence of the "Influence of Advertising, Celebrity Endorser, and Positive Electronic Word of Mouth on Consumer Purchase Intentions (In Students Using the …
ABSTRACT Online business has attracted consumer because it offers the easiness and fast delivery to customers. Recently, online food delivery (OFD) is one of the most popular onlin business. I…
ABSTRACT This research was conducted to analyze the extent to which the influence of an independent variable brand image, product quality and Samsung smartphone innovation on the dependent var…
ABSTRACT This study aims to determine the effect of product quality, price perceptions, and social media-based promotions on purchasing decisions for bento cake @sourflavorr in Karanganyar. Th…