ABSTRACT This research was conducted on Miniso Solo Grand Mall consumers. The purpose of this study is to determine the effect of brand image, store atmosphere, and perceived quality on purchas…
ABSTRACT Today is business competition is increasingly competitive, various efforts have been made by business actors starting from the selection of product strategies, pricing strategies, distr…
ABSTRACT This study aims to determine the effect of online customer reviews, online customer ratings, and e-trust on purchasing decisions in Generation Z in Solo Raya. The research method u…
ABSTRACT This study aims to determine the effect of brand image, price perception, and service quality on purchasing decisions of the Mawar branch of Gacoan Noodles in the people of…
ABSTRACT This study aims to determine the effect of brand image, price perception, and service quality on purchasing decisions of the Mawar branch of Gacoan Noodles in the people of…
ABSTRACT This study aims to determine the effect of brand image, brand experience, and brand trust on brand loyalty for Scarlett Whitening products in Karanganyar Regency. The research method used …
ABSTRACT This study aims to identify and analyze the role of personality traits and teamwork competencies on organizational citizenship behavior (OCB) by mediating organizational commitment …
ABSTRACT The study aims to determine the effect of product quality, brand image, and price on purchasing decisions of Marina hand and body lotion in Surakarta. The research method used is quantita…
ABSTRACT This research aims to determine: (1) the influence of motivation on entrepreneurial interest among youth in Jogorogo District, (2) the influence of personality on e…
ABSTRACT Repurchase intention is customer behavior in which customers respond positively to the quality of a product or service from a company and are interested in re-consuming the comp…