ABSTRACT Current technological developments are increasingly advanced, especially in the business sector, many applications have sprung up, one of which is the Tiktiok application. Tiktok is a…
ABSTRACT This research aims to determine the influence of brand image on purchasing decisions, knowing the store atmosphere on purchasing decisions and knowing product quality on purchasing de…
ABSTRACT This research aims to determine the impact of Electronic Word of Mouth on the decision to visit through destination image among visitors to the Fort Van Den Bosch Ngawi tourist attrac…
ABSTRACT This research aims to analyze the influence of price discounts, in store displays and bonus packs on implusive behavior among regular Indomaret consumers in Ngawi Regency. Due to inconsis…
ABSTRACT The purpose of this research is to find out whether Service Quality and Brand Image can build Customer Loyalty through Customer Satisfaction at Batam Ogura Outlet Nagoya. The populati…
ABSTRACT This research aims to determine the influence of brand image, product innovation and lifestyle on buying interest in the Oppo A96 smartphone in the city of Surakarta. Type of quantita…
ABSTRACK This research aims to determine the influence of store atmosphere and hedonic shopping value on positive emotional impulse buying as an intervening variable in visitors to KKV Solo Pa…
ABSTRACT This research aims to explore the factors influencing the acceptance and adoption of the Quick Response Code Indonesian Standard (QRIS) among Generation Z users in Surakarta City, emp…
ABSTRACT The development of social media platforms encourages tourist attraction actors to develop marketing strategies and improve the destination image of tourist attractions. One strategy i…
ABSTRACT This research was conducted with the aim of finding out the influence of brand trust, social media marketing, and marketplace on purchase intention with purchase interest as an interv…