ANALISIS PENGARUH E-WOM, CITRA MEREK, DAN PERSONAL BRANDING TERHADAP KEPUTUSA…
ABSTRACT The development of the internet which is increasingly widespread has led to the emergence of trends in the use of social media. This makes business people have a variety of new ways t…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 21 cm, 115 halaman
- Judul Seri
- -
- No. Panggil
- 2X6.3 ULF a 23
Pengaruh Media Sosial Terhadap Pemasaran Digital Dalam Meningkatkan Keunggula…
ABSTRACT The purpose of this study was to determine the relationship between social media and competitive advantage through digital marketing as a mediation. With the object of the shuttlecock…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 21 cm, 101 halaman
- Judul Seri
- -
- No. Panggil
- 2X6.3 TRI p 22
Pengaruh Kredibilitas Celebrity Endorser (Marsha Aruan), Persepsi Nilai, Dan …
ABSTRACT This study aims to analyze the effect of credibility celebrity endorser (Marsha Aruan), perceived value and brand credibility on purchase intention of Emina's cosmetic products. The t…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 21 cm, 112 halaman
- Judul Seri
- -
- No. Panggil
- 2X6.3 TRI p 22
"Pengaruh Kesadaran Merek Dan Persepsi Kualitas Terhadap Niat Beli Dum Dum Th…
ABSTRACT xi This study aims to determine the effect of brand awareness and perceived quality on purchase intention of dum dum thai tea with brand attitude as a mediating variable in the Sol…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 21 cm, 115 halaman
- Judul Seri
- -
- No. Panggil
- 2X6.3 ALM p 22
Pengaruh Motivasi Hedonis, Persepsi, Dan Sikap Terhadap Keputusan Pembelian K…
ABSTRACK This study aims to determine the effect of hedonic motivation, perceptions, and attitudes on consumer decisions. The object studied in this study is Starbucks Coffee Surakarta. The sa…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 21 cm, 91 halaman
- Judul Seri
- -
- No. Panggil
- 2X6.3 AND p 22
PENGARUH KUALITAS PRODUK , CITRA MEREK DAN KEPERCAYAAN TERHADAP KEPUASAN KONS…
ABSTRACK This study aims to determine the effect of product quality, brand image and trust on consumer satisfaction. The type of research used is quantitative research. This study uses primary…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 21 cm, 89 halaman
- Judul Seri
- -
- No. Panggil
- 2X6.3 JIH p 22
ANALISIS PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN PENGGUNAAN, DAN PERSE…
ABSTRACT The purpose of the study was to determine the effect of perceived usefulness, perceived ease of use, and perceived risk on intention purchase online at Shopee with consumer attitudes …
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 21 cm, 154 halaman
- Judul Seri
- -
- No. Panggil
- 2X6.3 FAN a 22
ANALISIS THEORY OF PLANNED BEHAVIOR DALAM PEMBELIAN PRODUK SMARTPHONE SAMSUNG…
ABSTRACT The purpose of this study was to analyze the Theory of planned behavior in the purchase of a Samsung smartphone (Study of the Greater Solo Community). The population in this study is …
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 21 cm, 120 halaman
- Judul Seri
- -
- No. Panggil
- 2x6.3 ARV a 22
INFORMASI TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA APLIKASI SHOPEE (Studi Ka…
ABSTRACT This study aims to determine and analyze the influence of trust, convenience, and quality of information on online purchasing decisions in the Shopee application (Case Study in the Solo R…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 21 cm, 121 halaman
- Judul Seri
- -
- No. Panggil
- 2X6.3 INA i 23
PENGARUH BAURAN PEMASARAN 4P DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PAD…
ABSTRACK Industrial developments in Indonesia have led to changes in lifestyle and consumption patterns of the people, especially in the bread business. Business competition is getting to…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 21 cm, 152 halaman
- Judul Seri
- -
- No. Panggil
- 2X6.3 NUR p 23
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah