ABSTRACT This study aims to analyze the effect of shopping lifestyle, E-WOM, and price discounts on impulsive buying of fashion products during the twin date event at the Shopee marketplace in…
ABSTRACT The aim of this research is to determine the influence of affiliate marketing, content marketing and live streaming on purchasing decisions for Madame Gie products on Shopee. This res…
ABSTRACT This research aims to determine the influence of TikTok live streaming social media, price perception, and brand awareness on interest in purchasing Skintific products. Due to the hig…
ABSTRACT This research aims to determine the influence of brand image, product quality and product innovation on repurchase interest in Viva Cosmetics lipstick products among women in Klaten R…