ABSTRACT This research aims to determine and analyze the influence of product quality and brand image on purchasing decisions for Scarlett Whitening Body Lotion in Generation Z through purchas…
ABSTRACT This study aims to analyze the factors that influence the performance of a company's supply chain management with a case study at MSMEs Jamu Wonogiri. This research uses a questionnai…
ABSTRACK Product quality and service quality are important for the company. Likewise, customer relationship management is also important for the company. Customers who are satisfied with the p…
ABSTRAK This study aims to determine and analyze the effect of Work Life Balance in an Islamic Perspective on Intention To Remain in the Mediated Millennial Generation: Psychological Well-Bein…
ABSTRACT This research aims to analyze the influence of perceived benefits, perceived convenience, and trust as intervening variables on interest in using e- wallet funds in the city of Sura…
ABSTRACK The aim of this research is to analyze the influence of brand image, product quality and hedonism on interest in purchasing Vespa products in Surakarta. This research aims to determin…
ABSTRACT This study aims to examine the influence of these variables Independent, namely work ethic, access to capital and length of business on the dependent variable, namely merchant income.…
ABSTRACT This research aims to determine the influence of environmental awareness, green marketing and brand image on purchasing decisions for Rinso detergent products. The type of research us…
ABSTRACT The purpose of this research is to determine and analyze the influence of the work environment, spirituality in the workplace, and monetary compensation on employee performance at the P…
ABSTRACT This research aims to determine the influence of Flash Sales and surprise bonus Taglines on purchasing decisions of Lazada consumers in Solo Raya. This type of research uses quantitat…