ABSTRACT The growth of the Muslim fashion business in Indonesia is experiencing rapid development. Currently there are many Indonesian people who wear Muslim clothing. People wear Muslim cloth…
ABSTRACT This study aims to analyze the effect of the brand image, product quality and price perception on the purchase decision of Viva Lipstick in women. The population in this study is a cu…
ABSTRACT This research aims to find out that the variables of service quality, price perception, product quality and promotion can influence purchasing decisions. This research uses a question…
ABSTRACT This study aims to determine the tendency of impulsive purchases in the Kartasura community at the Laris Kartasura Departement Store and to determine whether there is an effect of pri…
ABSTRACT Public awareness of the importance of taking care of their skin has resulted in the beauty product industry competing to improve their quality so they can compete with other beauty pr…
ABSTRACT This study aims to analyze: ((1) The impact of price perceptions on Brosuli consumers' desire to repurchase, (2) The effect of product taste on Brosuli consumers' intention to repurch…
ABSTRACT The research aims to determine the effect of Halal brand image, Celebrity Endorse and Religiosity on purchasing decisions (millennial moslem in Subdistrict Ngrampal Sragen). This rese…
ABSTRACT This research aims to determine the effect of product quality and brand image on customer loyalty with customer satisfaction as a mediating variable for case studies of Mixue consumer…
ABSTRACT This study aims to determine the influence of social media marketing, word of mouth, online customer rating on the purchase decision of Somethinc’s product in Surakarta City. The me…