Image of PENGARUH KUALITAS PELAYANAN, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN IDOLA SYAHENNA WEDDING ORGANIZER BOYOLALI

SKRIPSI MBS

PENGARUH KUALITAS PELAYANAN, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN IDOLA SYAHENNA WEDDING ORGANIZER BOYOLALI

ABSTRACT This research aims to analyze the Influence of Service Quality, Price, and Product Quality on Customer Satisfaction of Idola Syahenna Wedding Organizer. This study applies a quantitative research method using a questionnaire as a data collection tool, which is analyzed with the assistance of IBM SPSS software version 26. The sample in this study consisted of 100 respondents from the Boyolali community who have used the services of Idola Syahenna.The results of this study prove that service quality has a significant influence on customer satisfaction of Idola Syahenna Wedding Organizer in Boyolali. Additionally, price has a significant influence on customer satisfaction of Idola Syahenna Wedding Organizer in Boyolali, and product quality has a significant influence on customer satisfaction of Idola Syahenna Wedding Organizer in Boyolali. Keywords: Service Quality, Price, Product Quality, Customer Satisfaction.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 MUH p 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 141 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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