Image of PENGARUH PENGGUNAAN WEBSITE, MEDIA SOSIAL INSTAGRAM, DAN TIKTOK TERHADAP PENINGKATAN VOLUME PENJUALAN PRODUK KERAJINAN TEMBAGA DI DESA CEPOGO

SKRIPSI MBS

PENGARUH PENGGUNAAN WEBSITE, MEDIA SOSIAL INSTAGRAM, DAN TIKTOK TERHADAP PENINGKATAN VOLUME PENJUALAN PRODUK KERAJINAN TEMBAGA DI DESA CEPOGO

ABSTRACT This study aims to determine the effect of using the Website, social media Instagram, and TikTok on increasing sales volume of copper handicraft products. This study used quantitative methods using a sample of 104 informants. The research was conducted in the village of Cepogo by distributing data using offline and online questionnaires. The sampling technique uses Nonprobability Sampling. While the sampling used is Accidental Sampling. Furthermore, the analysis technique used is multiple linear regression analysis using SPSS 25. Based on the results of the tests that have been carried out, it can be concluded that the variable use of the Website (X1), social media Instagram (X2), and TikTok (X2) individually have a significant effect on the increase in sales volume variable (Y) on copper handicraft products in Cepogo village. The suggestions that the researcher can give are that copper handicraft entrepreneurs in Cepogo village are expected to continue to improve or maintain their marketing strategies through the use of websites and Instagram social media which can have a positive impact on increasing sales volume. Because these two things are the most influential and considered by entrepreneurs and marketers of copper handicraft products in Cepogo village. For further research that is similar to this research, it is hoped that it can provide variations in the variables used and research locations can be expanded, so that other variables can influence the increase in sales volume. Keywords: Website, Instagram, TikTok, Sales Volume.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 RIS p 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 103 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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