SKRIPSI MBS

Pengaruh Celebrity Endorser, Kualitas Produk, Dan Harga Terhadap Minat Beli Produk Rown Division

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ABSTRACT

This study aims to determine the effect of the variable Celebrity endorser,
product quality, and price on interest in buying Rown Division products. The case
study carried out is to the community in the former residency of Surakarta with 75
respondents.
Collecting research data by distributing questionnaires with sampling
techniques using non-probability sampling techniques and carried out through
incidental methods. Data analysis techniques used to test hypotheses are multiple
linear regression analysis, t test, F test, and the coefficient of determination with
the help of the SPSS version application. 23.
The results of this study are: 1) Celebrity Endorsment variable has a
significant effect on the variable of buying interest in Rown Division products. 2)
the variable quality of the product has no effect on the variable of buying interest
in Rown Division's products. 3) Price variable has a significant effect on buying
interest in Rown Division products.

Keywords: Celebrity endorser, product quality, price, buying interest

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 NUR p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 74 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Nurul Musthofa

Versi lain/terkait

Lampiran Berkas

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