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SKRIPSI MBS

Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Handphone Xiaomi (Studi Kasus Konsumen Handphone Xiaomi Di Surakarta)

ABSTRACT

This research aims to analyze the Effect of Product Quality and Price on Consumer
Purchase Decisions of Xiaomi Mobile Phones (Xiaomi Mobile Consumer Case Study in
Surakarta).
The population used in this study was the citizens of Surakarta and the sample taken by
102 respondents. Sampling techniques use purposive sampling techniques. In conducting the
process and analysis of this research data using IBM SPSS 22 application. The study used
multiple linear regression analysis. This analysis is used to test the relationship between
independent variables and dependent variables.
Partially variable product quality and price have a positive influence on consumer purchasing
decisions.
Keywords: Product Quality, Price, Purchase Decision

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 ILM p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 62 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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