SKRIPSI MBS

PENGARUH KESADARAN MEREK, PEMASARAN HIJAU, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK LE MINERALE DI BOYOLALI

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ABSTRACT

This study aims to determine the effect of brand awaraness, green
marketing, and quality product on purchasing decisions for bottled drinking water
products from the Le Minerale in Boyolali.
This study uses quantitative research methods. Using purposive sampling
and questionnaire techniques to the coollect data which is then processed with
multiple linear regression using SPSS 26 software. The sample used in this study
was 96 respondents.
The results of the study show that brand awaraness has a positive and
significant effect on purchase desssicion. With the results of the t test, the value of
tcount > ttable is 3.698 > 1,98609 with a significance value of 0.000 ttable is 2.291 > 1.98609 with a
significance value of 0.024
ttable is 2.227 > 1.98609 with a significance value of 0.028

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 WIN p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 122 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Winda Wulandari

Versi lain/terkait

Lampiran Berkas

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