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Studi Terhadap Komunitas ARMY di Solo Raya: Pengaruh Korean Wave, Parasocial Relationship dan Gaya Hidup terhadap Minat Pembelian Smartphone Samsung

ABSTRACT

This research aims to determine the influence of the Korean Wav, Parasocial
Relationship an Lifestyle on Interest in Purchasing Samsung Smartphones. The object of
this research subject being the ARMY Community in Solo Raya who are followers of the
Instagram account @indomysolar. The sampling technique uses Purposive sampling. The
sample used in this research are primary data and secondary data. Data were analyzed
using the Statistical Package for the Social Sciences (SPSS) analysis tool version 23. The
independent variables in this research were Korean Wave, Parasocial Relatioship and
Lifestlye. Meanwhile, the dependent variable in this research is Purchase Interest. The
method used in an Associative Quantitative method. For analysis techniques, multiple
linear regression analysis is used. The F test, it can be conclude that each independent
variable has an effect on the dependent variable with a value of 45,021 > 2,698. The T test
conclude that (1) the Korean Wave had no signifficant effect on Purchase Interest with a
value of 0,281 < 1,98397 with significance value of 0,828 > 0,05. (2) Parasocial
Relationship has positive and significant influence on Purchae Interest with a value of
5,416 > 1,98397 with significance value of 0,000 < 0,05. (3) Lifstyle has a positive and
significant influence on Purchase Intention with a value of 3,480 > 1,98397 with a
significance value of 0,001 < 0,05.
Keywords: Korean Wave, Parasocial Relationship, Lifestyle, Interest in Purchasin

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 DYA s 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 133 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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