SKRIPSI MBS

PENGARUH CITA RASA, PERSEPSI HARGA, DAN SUASANA TEMPAT TERHADAP MINAT BELI ULANG PADA WINONG STEAK DI BOYOLALI

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ABSTRACT

This research was conducted to determine the influence of taste, price
perception, and atmosphere of the place on repurchase interest in Winong steak in
Boyolali. This research uses quantitative methods, and uses purposive sampling
techniques, namely accidental sampling. The sample in this study consisted of 125
respondents, namely consumers at Winong Steak who had made a purchase at least
once, aged 17-60 years. The types of data used are primary and secondary data.
Distribution of questionnaires was carried out online and offline. Data were
analyzed using the SPSS 23.0 program. The data analysis technique used is multiple
linear regression.
The results of this research show that taste, price perception and
atmosphere of the place have a positive and significant effect on repurchase interest
in Winong steak in Boyolali. Of the three variables, the Taste variable has a greater
influence on repurchase interest in winong steak, therefore the company can
maintain or further improve it so that consumers' repurchase interest becomes
higher.
Keyword: Taste, Price Perception, Place Atmosphere, Repurchase Intentiom

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 ERN p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 120 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Erna puspitasari

Versi lain/terkait

Lampiran Berkas

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