Image of TINGKAT PEMBELIAN PRODUK THE ORIGINOTE PADA KALANGAN MAHASISWI UIN RADEN MAS SAID SURAKARTA (ANALISIS PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN)

SKRIPSI MBS

TINGKAT PEMBELIAN PRODUK THE ORIGINOTE PADA KALANGAN MAHASISWI UIN RADEN MAS SAID SURAKARTA (ANALISIS PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN)

ABSTRACT
This research aims to find out that digital marketing, product quality and price perception influence purchasing decisions for The Originote products. This research used a questionnaire as data collection material which was then analyzed using SPSS 21 software. The number of respondents used in this research was 100 respondents, the sampling technique used was the purposive sampling method. The data analysis technique used in this research is multiple linear regression. Based on the results of simultaneous testing of digital marketing variables, product quality and price perception have a positive and significant effect on purchasing decisions for The Originote products. Meanwhile, partially the digital marketing variable has a positive and significant effect on purchasing decisions. then the product quality variable partially has a positive and significant effect on purchasing decisions, as well as the price perception variable which partially has a positive and significant effect on purchasing decisions.
Keyword: Digital Marketing, Product Quality, Price Perception

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 PUT t 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 135 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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