Image of Pengaruh Atmosfer Islami, Keragaman Produk, dan Harga Terhadap Keputusan Pembelian Konsumen Pada Retail Syariah Asgros Gentan Baki Sukoharjo

SKRIPSI MBS

Pengaruh Atmosfer Islami, Keragaman Produk, dan Harga Terhadap Keputusan Pembelian Konsumen Pada Retail Syariah Asgros Gentan Baki Sukoharjo

ABSTRACT

This research aims to find out whether the variables of Islamic atmosphere,
product diversity and price can influence the purchasing decisions of Asgros
Maksum consumers. This research uses quantitative research methods with
questionnaires as data collection material. Data were analyzed using multiple linear
regression techniques using IBM SPSS version 23 software. The sampling technique
determined was non-probability sampling with a total sample of 131 Asgros Maksum
customer respondents. The results of the T test in this research show that the Islamic
Atmosphere (X1) has a positive and significant influence on Purchasing Decisions
with a tcount of 8.922 > ttable 1.978 and a significance of 0.000; Product Diversity
(X2) does not have a positive and significant effect on Purchasing Decisions with a t
value of 0.167 < t table 1.978 and a significance of 0.868; Price (X3) has a positive
and significant influence on purchasing decisions with a tcount of 4.860 > 1.978 and
a significance of 0.000. Based on these results, the greatest significance value is
found in the Product Diversity variable (X2). For Asgros Maksum Minimarket to
pay more attention to other factors that were not examined in this research so that
they can be improved and maintained as considerations for consumers in making
purchasing decisions at Asgros Maksum.
Keywords: Islamic atmosphere, product diversity, price, purchasing decisions

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 RIS p 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 142 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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