SKRIPSI MBS

PREFERENSI MAHASISWA UIN RADEN MAS SAID SURAKARTA TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI MARKETPLACE

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ABSTRACT

This research aims to identify consumer preference factors that influence online
purchasing decisions in the marketplace. This research uses a quantitative
approach using factor analysis. The sampling in the research was 102 students in
the category of students who had made online purchases at the marketplace. The
case study in this research is a student at UIN Raden Mas Said Surakarta. In this
research, the attributes used to identify consumer preference factors in online
purchases are price, tangible, quality of service, and quality of product. This
research produced four forming factors, including factor I (Product Quality),
factor II (Product Reliability), factor III (Convenience and Design), and factor IV
(Price Transparency). Of the four factors formed, the dominant factor for Factor I
is Tangible with a factor loading value (0.821), Factor II is Features with a factor
loading value (0.740), Factor III is Ease of use of the application with a factor
loading value (0.810) and Factor IV is Price in accordance with what was
conveyed by the factor loading value (0.759).
Keywords: Factor Analysis, Student Preferences, Purchasing Decisions

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 HAR p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 96 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Haris Ridwan Affan

Versi lain/terkait

Lampiran Berkas

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