Pengaruh Visual Merchandise dan Hedonic Shopping Motivation terhadap Purchase…
Penelitian ini bertujuan untuk mengetahui pengaruh visual merchandise dan hedonic shopping motivation terhadap purchase decision dengan impulse buying sebagai variabel intervening (mediasi). Jeni…
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- 21 cm, 125 halaman
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- 2X6.3 QON p
Pengaruh Customer Experience Dan Customer Satisfaction Terhadap Pembelian Ula…
Dunia bisnis menawarkan persaingan yang semakin ketat dan kompetitif seiring dengan berjalannya waktu. Pembelian ulang konsumen menjadi penting sebab akan memudahkan perusahaan untuk tetap memili…
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- 21 cm, 95 halaman
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- 2X6.3 DUR p 24
Pengaruh Brand Image, Word of Mouth, dan Lifestyle Terhadap Keputusan Pembeli…
ABSTRACT This research aims 1) to find out & analyze whether brand image has an influence on purchasing decisions for Hanasui Tintdorable Lip Stain. 2) to find out & analyze whether word of mo…
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- 21 cm, 123 Halaman
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- 2X6.3 FAD p 24
Pengaruh Celebrity Endorser dan Social Media Marketing terhadap Loyalitas Pel…
ABSTRACT The purpose of this research is to investigate the influence of celebrity endorser and social media marketing on customer loyalty and customer satisfaction as intervening variables. T…
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- 21 cm, 108 Halaman
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- 2X6.3 LAI p 24
Pengaruh Shopping Lifestyle dan Price Discount Terhadap Impulse Buying Dengan…
ABSTRACT This study aims to determine the influence of shopping lifestyle variables and price discounts on impulse buying with self control as a moderating variable in Tokopedia online shoppin…
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- 21 cm, 137 Halaman
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- 2X6.3 TRI p 24
ANALISIS PENGARUH CELEBRITY ENDORSER DAN ONLINE CUSTOMER REVIEW TERHADAP MIN…
ABSTRACT The purpose of this research is to invistigate the influence of celebrity endorsers and online customer reviews on purchasing interest through e-trust as an intervening variable at La…
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- 21 cm, 122 Halaman
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- 2X6.3 WES a 24
Pengaruh Digital Marketing, Word of Mouth dan Kualitas Pelayanan terhadap Kep…
ABSTRACT The purpose of this study is to identify and analyze the influence of digital marketing, word of mouth, and service quality on consumer decisions. This research uses a quantitative ap…
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- 21 cm, 151 Halaman
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- 2X6.3 MEL p 24
Analisis Tingkat Kepuasan Konsumen Dengan Metode Customer Satisfaction Index …
ABSTRACT The aim of this study is to evaluate the level of consumer satisfaction and identify potential improvements in the Marketing Mix 7P attributes at Bubble Waffle SoloThe data used in th…
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- 21 cm, 137 Halaman
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- 2X6.3 THI a 24
Analisis Pengaruh Green Marketing dan Persepsi Harga terhadap Keputusan Pembe…
ABSTRACT The purpose of the study was to determine the influence of green marketing and price perception on the purchase decision of Gentle Gen detergent with brand image as a mediating variab…
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- 21 cm, 116 Halaman
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- 2X6.3 NUR a 24
Pengaruh Lokasi, Desain Bangunan, dan Kualitas Bangunan Terhadap Minat Beli P…
ABSTRACT The increasing need for housing means high opportunities in the property business, especially in the housing sector, this can trigger competition between companies so that each company mu…
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- 21 cm, 95 Halaman
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- 2X6.3 ZAS p 24
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah