ABSTRACT The development of social media platforms encourages tourist attraction actors to develop marketing strategies and improve the destination image of tourist attractions. One strategy i…
ABSTRACT This research was conducted with the aim of finding out the influence of brand trust, social media marketing, and marketplace on purchase intention with purchase interest as an interv…
ABSTRACT This study aims to analyze and determine the influence of brand image, price perception and product quality in the purchase decision of Implora Lipstick in Solo Raya. This study used desc…
ABSTRACT This study aims to determine the effect of price, halal labeling, and product quality on buying interest in Milagros products in Klaten Regency. The sample used in this study were 100…
ABSTRACT The aim of this research is to determine the influence of product quality and brand image through consumer satisfaction moderated by the community on customer loyalty for Ortuseight f…
ABSTRACT This study aims to determine the effect of intellectual capital on market capitalization in companies listed on the Jakarta Islamic Index (JII) 70 during the 2019–2022 period, takin…
ABSTRACT This research aims to analyze the influence of free shipping promotions and online customer reviews on impulse purchases of fashion products through the TikTok Shop. The object of thi…
ABSTRACT This research aims to know and analyze the effect of product quality, service quality and Brand images to customer satisfiy in Shigeru Japanese Fresh Deli Restaurant in Solo Square ma…
ABSTRACT This research aims to determine the effect of e-service quality and e-trust on e-loyalty through e-satisfaction as an intervening variable for Shopee customers in Karanganyar Regency.…
ABSTRACT This research aims to determine the influence of brand image, brand trust, and viral marketing on purchasing decisions for study Vaseline hand & body lotion products among consumers i…