ABSTRACT This study aims to determine the effect of product quality, price, and service quality variables on repurchase intention in online shopping for consumers in Sragen Regency with custom…
ABSTRAC Company value is the company's ability to provide prosperity to shareholders. Company value is an important aspect in seeking maximum profit or profit. The value of the company can be …
ABSTRACT This study aims to determine the role of e-commerce on the competitiveness of SMEs in the Sriwedari Bookstore Area. The type of research used in this research is field research using …
ABSTRACT This research uses quantitative research. This study uses the marketing mix as an independent variable, namely product, place, price, and promotion and the dependent variable is inter…
ABSTRACT Along with the development of the Indonesian cosmetic industry in 2021. Scarlett Whitening became the numbe 1 best-selling product in Shopee and Tokopedia marketplaces with the sales …
ABSTRACT Investing in the capital market has many risks, both high and low. So different products will have different risks, as well as different rates of return received. One example is stock…
ABSTRACT The purpose of this study was to determine the relationship between social media and competitive advantage through digital marketing as a mediation. With the object of the shuttlecock…
ABSTRACT Purchase decisions are part of consumer behavior that is carried out through several stages. Through several variables and the main reasons for realizing what has been planned and end…
ABSTRACT This study aims to analyze the effect of product quality and brand image on purchasing decisions with purchase intention as an intervening variable on consumers of the "Janji Jiwa" Co…
ABSTRACT The purpose of this study is to determine the effect of human capital (X1), structural capital (X2), and social capital (X3) on productivity (Y). There are 75 owners of batik SMEs in …