ABSTRACT This study aims to determine the effect of enterprise risk management on firm value by moderated financial performance (profitability) in restaurant, hotel, tourism, and aviation comp…
ABSTRACT The purpose of this study was to analyze how the influence of product quality and brand image on student loyalty of Smartphone Iphone users through consumer satisfaction as a mediating…
ABSTRACT The purpose of this research was to analyze how the influence of product quality and brand ambassadors on consumer purchasing decisions on Scarlett Whitening products through brand im…
ABSTRACK This study aims to determine the effect of product quality, brand image and trust on consumer satisfaction. The type of research used is quantitative research. This study uses primary…
ABSTRACT This study aims to analyze how the influence of celebrity endorsement, brand image, and price on Instagram social media on the buying interest of Generation Z on MS Glow skincare prod…
ABSTRACT This study aims to determine and analyze the effect of perceived organizational support on organizational citizenship behavior by mediating organizational commitment. The sample used …
ABSTRACT This study aims to determine the effect of organizational citizenship behavior, organizational culture and competence on employee performance by mediating job satisfaction (Study at P…
ABSTRACT The purpose of this study was to determine the effect of product quality, service quality on consumer satisfaction and repurchase intentions on online Scarlett Whitening products. The…
ABSTRACT This study aims to determine the effect of marketing through social media, lifestyle, and discounts on purchasing decisions for Scarlett Whitening Skincare This type of research is qu…
ABSTRACT This study aims to determine the effect of brand awareness, brand ambassador, and the tagline "free ongkir" on purchasing decisions at Shopee. This type of research is included in qua…