ABSTRACT This study aims to determine the effect of brand image and green packaging on consumer purchasing decisions. The population in this study is Starbucks consumers in Sur…
ABSTRACT This study aims to determine the effect of service quality on customer loyalty through customer satisfaction as an intervening variable in Joglosemarkerto train customers. This study used …
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, kualitas pelayanan dan harga terhadap kepuasan konsumen Boss Pempek Randusari, Boyolali. Jenis peneliti…
ABSTRACT This study aims to analyze the factors that influence the interest of tourists visiting the Kertomulyo Beach Mangrove Tourism Object, Pati Regency. This study uses a quantit…
ABSTRACT When consumers get a good experience, it can make consumers loyal to a brand. To get non-financial benefits such as the loyalty of each company is also important to implement customer sati…
ABSTRACT The purpose of this study was to determine how the influence of online customer reviews, online customer ratings and ease of use of the shopee online application on buying interest. …
ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kepemimpinan transformasional terhadap kinerja karyawan dengan mediasi employee empowerment. Samp…
ABSRACT The purpose of this study is to find out the effect of celebrity endorser, brand image and product quality on consumer interest in buying Scarlett Whitening products in Surakarta…
ABSTRACT This study aims to determine the effect of price, brand awareness, brand image, and product quality on Rabbani product purchasing decisions. The object of research in this study is Rabbani…
ABSTRACT Along with the development of technology and information as well as the increasing number of new busineses that continue to emerge. Making competation between entrepreneurs increasingly s…