ABSTRACT The purpose of this study was to analyze the effect of price, service quality, and product variety on customer loyalty through satisfaction as an intervening variabel (Study on Customers S…
ABSTRACT This study aims to find out that entrepreneurial motivation, family environment, and entrepreneurship education can influence students' interest in entrepreneurship. This study used a ques…
ABSTRACT This study aims to determine the effect of Green Marketing, Halal Labels and Electronic Word of Mouth on Purchasing Decisions (Case Study on Safi products). The dependent variab…
ABSTRACT Knowledge of purchasing behavior highlights the psychology of how consumers think, feel, argue and choose between existing alternatives (e.g. brands, products, and retailers), as well …
ABSTRACT This research is motivated by the increase in the textile industry, which makes companies able to survive and compete with other companies. This study aims to determine the effect of …
ABSTRACT This research was conducted to examine the effect of application system quality, user experience, and e-service quality on customer satisfaction among Tokopedia users. This type of…
ABSTRACT This study aims to analyze the effect of brand prestige, product quality and hedonism value on Iphone brand loyalty. The population in this study are smartphone users who live…
ABSTRACT This research was conducted on Miniso Solo Grand Mall consumers. The purpose of this study is to determine the effect of brand image, store atmosphere, and perceived quality on purchas…
ABSTRACT Today is business competition is increasingly competitive, various efforts have been made by business actors starting from the selection of product strategies, pricing strategies, distr…
ABSTRACT This study aims to determine the effect of online customer reviews, online customer ratings, and e-trust on purchasing decisions in Generation Z in Solo Raya. The research method u…