ABSTRACT This study aims to determine that the variables of product quality, price, and word of mouth can influence purchase intention. This study used a questionnaire as data collec…
xi ABSTRACT The development of the food industry in Indonesia has led to increased competition, especially in the bakery business. The emergence of various types and bakeries makes consumers more …
ABSTRACT The purpose of this study is to understand and analyze the effect of Employee Learning Orientation and Intrinsic Motivation on Employee Performance: Mediation of Self Ef…
ABSTRACT The purpose of this study was to analyze the effect of price, service quality, and product variety on customer loyalty through satisfaction as an intervening variabel (Study on Customers S…
ABSTRACT This study aims to find out that entrepreneurial motivation, family environment, and entrepreneurship education can influence students' interest in entrepreneurship. This study used a ques…
ABSTRACT This study aims to determine the effect of Green Marketing, Halal Labels and Electronic Word of Mouth on Purchasing Decisions (Case Study on Safi products). The dependent variab…
ABSTRACT Knowledge of purchasing behavior highlights the psychology of how consumers think, feel, argue and choose between existing alternatives (e.g. brands, products, and retailers), as well …
ABSTRACT This research is motivated by the increase in the textile industry, which makes companies able to survive and compete with other companies. This study aims to determine the effect of …
ABSTRACT This research was conducted to examine the effect of application system quality, user experience, and e-service quality on customer satisfaction among Tokopedia users. This type of…
ABSTRACT This study aims to analyze the effect of brand prestige, product quality and hedonism value on Iphone brand loyalty. The population in this study are smartphone users who live…