ABSTRACT This research aims to determine and analyze the influence of Customer Trust, Perceived Ease of Use,Perceived Usefulness on Buying Decisions through Purchase Intention to purchase musi…
ABSTRACT The purpose of this study was to determine and analyze the effect of product quality, price perceptions and online advertising on consumer purchasing decisions at the Fy Daily Fashion…
ABSTRACT This research aims to determine the influence of green word of mouth (GWOM), green perceived value, and Environmental Concern on environmentally friendly purchasing intentions through…
ABSTRACT This research aims to determine the influence of brand image, perceived quality, and brand awareness on repurchase intention in tea products in ready-to-drink packaging. The research …
Abstract. This study was conducted to identify the relationship between the internship program and students' work readiness by involving soft skills as an intervening variable. This study deploye…
ABSTRACT This research aims to determine and analyze the influence of digital marketing and product quality on interest in repurchasing The Originote products through customer satisfaction a…
ABSTRACT This research aims to determine and analyze the influence of the implementation of Brand Awareness, Perceived Quality and Social Media Marketing on Brand Equity of Uniqlo Products. Th…
ABSTRACT This research aims to determine the influence of customer trust, facilities and service quality on Umrah customer satisfaction at PT Alindra Mutiara Hati Yogyakarta Branch. The resear…
ABSTRACT This study aims to determine the effect of Dividend Payout Ratio (PER) and Dividend Yoeld (DY) on Stock Price Volatilty Registered on the Jakarta Islamic Index 70 (JII70) for the 2028-202…
ABSTRACT This study aims to analyze the effect of shopping lifestyle, E-WOM, and price discounts on impulsive buying of fashion products during the twin date event at the Shopee marketplace in…